Protect your hair from the harsh elements. This light, great smelling conditioner will improve your hair’s moisture retention. Lichen infused formula helps soothe and heal the scalp, leaving your hair shiny and manageable. KEEPIT HANDSOME Premium Daily Conditioner HOW TO APPLY Use a small amount and emulsify in the palms of your hands. Spread over to coat all your hair and rinse out with warm water. Light enough for daily use. KEEPIT Handsome was created by a wife and husband out of a trendy men's only salon in Montreal. All KEEPIT Handsome Products are made: Simply, honestly and naturally. Using extract natural preservatives from lichen plants - paraben free. OUR PHILOSOPHY: FIGHT UGLY, KEEPIT HANDSOME. Celebrate handsome by fighting the ugly in the world. We don't only want to revolutionize men's grooming we want you to be active in making the world a more handsome place. KEEPIT Handsome was created by a wife and husband after a remark made by Claudia, the co-owner of a very successful Montreal men's salon. Her husband, Mirko, often had disheveled hair which exasperated his wife. One day she exclaimed: "I have a reputation to uphold, will you please look after your hair and keep it Handsome!" Mirko replied "It's not me: it's the products you give me. Most of them are weak." "Then make your own," was the retort. "Okay. I will." Mirko responded. He sought out his friend, a cosmetic chemist who had discovered ways to extract natural preservatives from lichen plants that were perfect for hair products. Using his lichen extract as a base, they worked diligently to create a more natural line of men's products that accommodates all styles. After a relentless desire to come up with the best of the best, they are ready to share their discovery. Great products- all lichen infused and paraben free. In homage to its beginning they decided to name their brand KEEPIT HANDSOME. KEEPIT HANDSOME Matte Fiber, Stronghold and Matte Finish KEEPIT HANDSOME Sculpting Paste KEEPIT HANDSOME Grooming Cream KEEPIT HANDSOME Gel Wax KEEPIT HANDSOME Beard Moisturizer Buying Options Buying Options Buying Options Buying Options Buying Options Customer Reviews 3.9 out of 5 stars 47 3.8 out of 5 stars 104 4.0 out of 5 stars 90 3.9 out of 5 stars 34 4.1 out of 5 stars 198 All KEEPIT Handsome Products are made: Simply, honestly and naturally. Using extract natural preservatives from lichen plants - paraben free. OUR PHILOSOPHY: FIGHT UGLY, KEEPIT HANDSOME.