This shampoo is enriched with Alter Ego's Hairfiller Complex which uses hyaluronic acid, and natural wheat extract to build body that lasts all day! This plumping shampoo is ideal for all hair types and textures and helps to anit-age your hair in the process of creating epic volume. The Alter Ego Italy CureEgo Filler Shampoo - Plumping Shampoo hydrates, illuminates, and plumps the hair from the inside out.