I had used shampoo previously that had been marketed just for your beard but didn’t feel it was any different than using my body/face wash. So once it was gone I never replaced it and have been using regular soap in my beard for the past few years with no real issue. But as I’ve started to grow my beard a bit bigger it feels dryer and it’s always been a bit wirey but as it was roughly an inch long previously not too noticeable. Now long, it’s easily noticeable to be unruly and you can hear the dryness if I run my fingers through it.I’ve been using this beard shampoo twice a week for about a month now and it definitely is a premium product compared to other beard shampoos and my body wash. This smells good and cleans it well, my beard feels lighter and softer just from the soap. The smell lasts a long time and you can amplify and extend the smell with the other beard products from Murdock of London. I’ve just purchased the beard conditioner and the moisturiser to really spoil myself and that makes a big difference too but I’ll review that on the appropriate page.It does seem expensive prior to purchase but worth the money in hindsight. You only need a pump to get through a good size beard so factor how many pumps you can get out of 250ml and at time of purchase £17.95 (£16.16 on subscription)The product is great, can’t fault it, I just wish Amazon hadn’t stuck a label on the side of the bottle as they’re smart looking even if they’re only plastic bottles. The sticker does ruin the aesthetic if you wanted to leave them out. It did come wrapped in a plastic bag with an additional barcode label so it seems unnecessary to put one directly on the bottle as well. I guess keep that in mind if this is purchased as a gift, I’ve removed the label but of course sticky residue has been left behind and I’ve had to use chemical remover to clean it appropriately