No shine and no frills, Keune Design Power Paste marries versatility with extremely effective results. Appearing wet when applied to damp hair and matte on dry, the paste can truly reflect your mood and even acts as a curl enhancer in the process. Designed for short to medium length hair, few products can rival the paste's ability to freeze a style place with such unerring speed. Keune Design Power Paste possesses the maximum hold rating and minimum shine factor available for concentrated creation of even the toughest looks. Water resistant, the formula is enrich with a multi-vitamin complex that provides strength while conditioning the hair. Filled with hydrating Grape Seed extract, the paste also contains DLP2, a twin source of protection against UV and other damaging influences. For an ultra-strong hold and wet look finish: use Keune Design Power Paste on damp hair. For an ultra-strong matt finish: use on dry hair. Squeeze a small amount into palms, rub hands together and distribute evenly. Twist and pull the hair to create spikes.